HORECA & Modern Trade Sales Person

Job Title: HORECA & Modern Trade Sales Person

Location: Nairobi, Kenya

Company: Eastnat Limited

Job Type: Full-Time

Eastnat Limited is seeking a dynamic and results-driven Sales Person to drive business growth within the HORECA (Hotels, Restaurants, Cafés) and Modern Trade sectors. The successful candidate will be responsible for managing key accounts, developing new business, and ensuring strong visibility and uptake of our wellness and organic product range. This role requires a high level of initiative, relationship management, and market intelligence.

Key Responsibilities:

• Prospect and onboard new clients in the HORECA and modern trade segments.

• Grow sales and increase brand presence in supermarkets, hypermarkets, hotels, restaurants, and cafés.

• Build and maintain strong relationships with buyers, procurement teams, and store managers.

• Execute product listings, shelf management, and in-store activations in collaboration with the merchandising team.

• Monitor stock levels and coordinate orders, deliveries, and returns efficiently.

• Track market trends, pricing, competitor activity, and customer preferences.

• Support the marketing team during events, demos, and promotions.

• Maintain accurate records and submit regular sales reports.
  

• Diploma or Degree in Sales, Marketing, Business Administration, or a related field.
• Minimum 2 years’ experience in HORECA and/or modern trade sales, preferably within FMCG, food, or wellness sectors.
• Valid driver’s license and willingness to travel.
• Experience working with digital tools including Excel, CRM systems, and e-commerce platforms is a plus.
  

• Strong sales and negotiation skills.
• Excellent verbal and written communication.
• Ability to work independently and deliver under pressure.
• Customer-focused with a deep understanding of retail dynamics.
• Professional, confident, and results-oriented.
• Energetic and self-motivated with a passion for wellness and ethical brands.